29.7.08

sandwiches in Britain: are they that healthy?

Are Pret sandwiches it really just made?

If you think you are getting a good nutritional value when you reach for a sandwich at M&S instead of a cheeseburger at McDonald's, you may be surprised to hear otherwise. Most of the sandwiches consumed by Brits today during lunch hour are loaded with salt, fat, and calories.

The latest Channel 4 show Dispatches aired a special last night on the British sandwich industry and it's strategic manipulation in getting the consumer to think that what they are eating is a better health alternative. To some degree, it may (if you compare it to KFC). However, I was really surprised to see chains such as Pret a Manger not faring well when they conducted a survey of various nutritional contents. You can't judge a book by it's cover, and Pret is a classic example of that. With pretty packaging with colors and buzz words on the labels that are more chatty than informative, one can see how Pret has deviated from its roots. It's a big business, and it's got a great marketing strategy. Boots rated consistently as having the healthiest sandwiches (although their packaging is a bit flat in my opinion, but it's about wellness not look that I'm advocating for).

The Channel 4 website for Dispatches has some great information for consumers. I am left a bit disturbed by what I saw last night.

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